Retail
Below is the criteria for Global Enterprise Awards in Retail Category:
1. Design – 25 Points
- Quality and appeal of store layout, visual merchandising, or online interface
- Consistency with brand identity across physical and digital touchpoints
- Functionality and aesthetics of product displays or shopping environments
- Integration of technology and innovation into retail design
2. Impact – 30 Points
- Measurable results such as sales growth, customer retention, or market share
- Positive impact on customer satisfaction and shopping experience
- Contribution to local communities or sustainable retail practices
- Demonstrated influence on brand perception and loyalty
3. Creativity – 30 Points
- Innovation in retail concepts, campaigns, or customer engagement strategies
- Unique store experiences or creative use of digital tools and technology
- Distinctive approaches to product presentation or service delivery
- Fresh and imaginative ideas that set the brand apart from competitors
4. Ease of Use – 15 Points
- Simplicity and convenience of the customer journey (in-store and online)
- User-friendly navigation, checkout, and support systems
- Accessibility for diverse customers and markets
- Seamless integration between online and offline experiences
