Media & Communications

Below is the criteria for Global Enterprise Awards in Media & Communications Category:

1. Design – 25 Points

• Quality, clarity, and professionalism in visual, verbal, or digital communication design
• Cohesive brand identity and alignment with target audience expectations
• Effective layout, production quality, and overall presentation
• Integration of design principles that enhance message delivery and engagement

2. Impact – 30 Points

• Demonstrated influence on audience awareness, engagement, or behavior
• Contribution to brand reputation, social awareness, or public discourse
• Measurable results in reach, engagement, and effectiveness of communication campaigns
• Long-term value in shaping narratives or improving audience connection

3. Creativity – 30 Points

• Originality and innovation in storytelling, content creation, or delivery formats
• Unique use of technology, media platforms, or interactive communication tools
• Creative messaging that captures attention and drives results
• Distinctive approaches that differentiate the campaign or media output

4. Ease of Use – 15 Points

• Accessibility and user-friendliness of media platforms or communication tools
• Clarity and simplicity in message comprehension for diverse audiences
• Seamless user experience across digital, print, and broadcast channels
• Efficient content distribution and ease of engagement for end users