Advertising
Below is the criteria for Global Enterprise Awards in Advertising Category:
1. Design – 25 Points
- Visual appeal and professional quality
- Consistency with brand identity and messaging
- Effective use of color, typography, and layout
- Attention to detail and overall aesthetic balance
2. Impact – 30 Points
- Measurable effectiveness (e.g., engagement, reach, conversion)
- Strength of the message and audience resonance
- Ability to evoke emotion or prompt action
- Long-term brand awareness or reputation enhancement
3. Creativity – 30 Points
- Originality and innovation of the concept
- Use of storytelling, humor, or emotional connection
- Unique approach to solving communication challenges
- Fresh perspective or trend-setting idea
4. Ease of Use – 15 Points
- Clarity and simplicity of the message
- Accessibility across platforms and devices
- User-friendly experience (for digital or interactive ads)
- Balance between creativity and clear communication
