Fashion & Lifestyle

Below is the criteria for Global Enterprise Awards in Fashion & Lifestyle Category:

1. Design – 25 Points

• Innovation and quality in product, apparel, or accessory design
• Aesthetic appeal and alignment with brand identity and target audience
• Functionality, comfort, and durability of products or services
• Integration of sustainable, ethical, or eco-friendly practices in design

2. Impact – 30 Points

• Measurable market performance, customer engagement, or brand growth
• Positive influence on trends, consumer behavior, or lifestyle adoption
• Contribution to social responsibility, sustainability, or community initiatives
• Long-term brand reputation and recognition in the fashion or lifestyle industry

3. Creativity – 30 Points

• Originality and innovation in product design, marketing, or campaigns
• Unique approach to brand storytelling or consumer engagement
• Creative use of materials, techniques, or technology in design
• Distinctive strategies that differentiate the brand in a competitive market

4. Ease of Use – 15 Points

• Simplicity and convenience of product usage or customer experience
• Accessibility and inclusivity for diverse audiences
• User-friendly retail or digital platforms for shopping and interaction
• Seamless integration of product design with lifestyle functionality