Marketing
Below is the criteria for Global Enterprise Awards in Marketing Category:
1. Design – 25 Points
- Visual appeal and cohesiveness of marketing materials
- Consistency with brand identity and tone
- Effective layout, color use, and presentation quality
- Professional and engaging design that supports the campaign message
2. Impact – 30 Points
- Measurable results (e.g., audience reach, engagement, conversions, or ROI)
- Strength and clarity of the campaign’s message
- Demonstrated influence on brand perception and customer behavior
- Long-term effectiveness and contribution to business growth
3. Creativity – 30 Points
- Originality and innovation in concept and execution
- Effective storytelling or fresh perspective in marketing communication
- Unique campaign ideas that stand out in the market
- Use of new techniques, channels, or technologies
4. Ease of Use – 15 Points
- Simplicity and clarity in communication and navigation (for digital marketing)
- Accessibility and user-friendly experience across platforms
- Clear calls to action and audience engagement flow
- Balance between creativity and message clarity
